Odumodublvck To Star As Tiger Beer Teams Up With Trace Live For An Unforgettable Music Experience

It promises to be an electrifying night of music, culture, and unforgettable moments as Tiger Beer partners with TRACE Live, featuring the energetic Odumodublvck!

The event, themed “Not All That,” will take place on Friday, September 6, 2024, at the renowned Terra Kulture Arena in Victoria Island, Lagos.

Tiger Beer, a brand synonymous with creativity and boldness, has been a proud supporter of TRACE Live. As a partner of TRACE Live, Tiger Beer reiterates its commitment to supporting local talent and creating memorable experiences for fans. TRACE Live events are known for their unique blend of music and cultural expression, and this edition promises to be no different.

“We are thrilled to be part of TRACE Live once again this year. Our ongoing partnership reflects our dedication to celebrating Nigerian talent and culture. Each event brings together creativity and community, and we are excited to continue this journey with TRACE Live, supporting artists as they shine on stage,” says Senior Brand Manager, Nigerian Breweries, Kolawole Akintimehin.

“There will be a variety of activities to participate in. Tiger Beer will have its dedicated stand at TRACE Live where there will be loads of games, fun activities and of course, drinks to keep guests refreshed,” he added.

With its roots in Singapore, Tiger Beer has evolved into a global brand that resonates with being youthful and creative. The brand’s expression in arts, food, music and fashion, reflects a vibrant lifestyle that appeals to young people across Nigeria. By embracing contemporary culture, Tiger Beer aims to inspire and connect with young minds.

At the TRACE Live event, Tiger Beer will offer its refreshing brew to complement the evening’s lively atmosphere. Guests can look forward to an array of exhilarating performances, captivating music, and the perfect brew to enhance their experience. It’s more than just a concert; it’s a celebration of community, creativity, and the vibrant musical heritage of Nigeria.

This event promises to celebrate not just music but the spirit of community and creativity that defines Nigeria. Everyone is invited to join in, in honouring Nigeria’s vibrant musical heritage, revelling in the energy of live performances, and creating lasting memories together