Nigerian content creators Layi Wasabi, Korty EO and Taaooma have earned a prominent feature in Rolling Stone’s Creators Special 2024, highlighting their impact on Nigerian culture and their growing success.
The U.S. magazine lauded the Nigerian content creators for their dedication to celebrating Nigerian communities and culture while finding substantial success on a global stage.
Rolling Stone noted that local brands are increasingly keen to partner with social media influencers, though these creators are also eyeing international expansion to broaden their reach and enhance their profitability.
Korty EO, whose real name is Eniola Olanrewaju, a Nigerian content creator shared with Rolling Stone that her latest passion is “making money” and expanding her platform’s influence.
She expressed her desire to elevate Nigerian creatives’ stories worldwide, emphasizing the need for global connections to showcase the vibrancy of Nigerian culture. “We are very industrious and ambitious people,” she said, “but there is also a lot of poverty here. Collaborations with people on other continents bring more eyes to the beauty happening here.”
Taaooma, born Maryam Apaokagi, revealed her ambitions to venture into filmmaking and attract Western audiences.
The content creator emphasized staying authentic to her roots while reaching out to broader audiences. “When you stretch your hands out to other places, your community is going to support you. So, that is what I have tried to do,” she noted.
Rolling Stone described Layi Wasabi, whose real name is Isaac Olayiwola, as “one of the most recognizable faces on the young Nigerian internet.”
The magazine praised Layi’s content for reflecting Pan-African folktales and showcasing resilience and resourcefulness amid challenges. “What sells Layi is him reflecting what Nigerian life actually is,” Rolling Stone wrote.
To drive the successful integration of digital solutions in Nigerian agriculture, it is imperative that all stakeholders; government agencies, technology providers, and the farming community collaborate and support this transformation. Government agencies should prioritise funding and policy support that fosters technological innovation, such as grants, subsidies, and infrastructure development.
The Director General of National Information Technology Development Agency (NITDA), Kashifu Inuwa has recently highlighted the game-changing potential of emerging technologies like AI, IoT, and blockchain in transforming Nigeria’s agricultural sector.
Mr Kashifu disclosed this recently during the launching of the Survey on Digitisation of Supply-Chain in Small-Scale Nigerian Farms Project, a collaborative effort between AGROVESTO, NITDA, Office for Nigerian Digital Innovation (ONDI), Japan International Cooperation Agency (JICA), and Federal Ministry of Agriculture and Food Security (FMAFS).
The DG, represented at the event by Engineer Salisu Kaka, emphasised that these innovations can revolutionise farming practices, enhance food security, and address the longstanding challenges faced by Nigerian farmers.
The initiative aims to harness the power of technology to drive sustainable agricultural growth and improve the livelihoods of small-scale farmers in Nigeria.
Small-scale farming is a vital component of Nigeria’s agricultural landscape, playing a central role in the nation’s economy and food security. This sector is the backbone of millions of rural households, providing employment and sustenance. Small-scale farmers contribute significantly to food production, growing a variety of crops and raising livestock that meet local dietary needs and support domestic markets. Their contributions are crucial for ensuring food availability and stability, especially in regions where large-scale commercial farming is less prevalent.
Despite their importance, small-scale farmers in Nigeria face numerous challenges, that can be easily solved using technological solutions. Even though technological solutions offer overwhelming benefits, however, there are a few problems associated with the adoption of these technological solutions by the farmers, and these call for an address for the growth of the national economy.
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One of these arguments is the high initial cost of technological tools. Implementing advanced tools such as precision agriculture systems, data analytics platforms, and automated machinery, can require substantial financial investment. For many small-scale farmers, these costs seem huge, especially when budgets are tight and immediate returns on investment are uncertain.
However, it should be highlighted that while the initial costs of digital tools can be significant, it is important to consider the long-term savings and return on investment they offer. Digital technologies can lead to increased efficiency, higher yields, and reduced waste, all of which contribute to greater profitability over time. The improvements in productivity and efficiency can quickly offset the initial expenditure.
Moreover, various funding and support programmes are available to help offset the costs of adopting digital technologies. Government grants, subsidies, and low-interest loans are often offered to encourage technological innovation in agriculture. International organisations and non-profits also provide financial assistance and technical support to small-scale farmers. These resources can help ease the financial burden and make the transition to digital tools more feasible.
Another way to mitigate high costs is through collaborative models such as farmer cooperatives. By pooling resources, small-scale farmers can collectively invest in digital tools and share the benefits. This approach not only reduces individual costs but also fosters knowledge sharing and collective problem-solving. Cooperatives can also negotiate better deals and access bulk-purchasing discounts, further lowering the financial impact.
It should be noted that the long-term benefits of digital technologies often outweigh the initial costs. The increased efficiency, reduced waste, and better market access that digital tools provide can lead to substantial economic gains. When viewed as an investment in future productivity and profitability, the initial expense becomes a manageable and worthwhile investment.
Another argument against the adoption of digital technologies in agriculture is that many farmers may struggle to use technologies effectively due to limited technological literacy.
To address technological literacy issues, it is crucial to invest in comprehensive training and support programmes. The programmes should be tailored to the specific needs of farmers, providing hands-on instruction and practical guidance on using digital tools. Effective training can help farmers build confidence and competence in using new technologies, making the transition smoother and more successful.
Numerous successful digital literacy initiatives provide a model for overcoming this barrier. For instance, organisations like Digital Green and various agricultural extension services have implemented training programmes that effectively educate farmers on using technology. These programmes often include workshops, field demonstrations, and ongoing support, helping farmers to integrate digital tools into their operations successfully.
In addition, community-based support networks and peer-to-peer learning can also enhance technological literacy. By fostering a culture of collaboration and knowledge sharing among farmers, these networks can facilitate the exchange of practical tips and troubleshooting advice. Experienced users can mentor others, helping to spread technological proficiency and build confidence across the farming community.
Another concern is that infrastructure challenges, such as limited internet and electricity access in rural areas, are significant barriers to the adoption of digital technologies in agriculture. Many rural regions in Nigeria face unreliable electricity and poor internet connectivity, which can make it difficult for farmers to use digital tools effectively.
Despite these challenges, there have been notable improvements in infrastructure that support digital adoption. Mobile-based applications that function well with lower connectivity levels can offer valuable services, even in areas with limited internet access.
Also, solar-powered solutions are also emerging as a practical answer to electricity challenges in rural areas. Solar panels and battery storage systems provide a reliable and sustainable source of power, enabling farmers to use digital tools and technologies, regardless of local grid reliability.
Importantly, partnerships between technology providers, government agencies, and local communities can help address infrastructure challenges. Collaborative efforts can lead to the development of tailored solutions that meet the specific needs of rural areas. By working together, stakeholders can create innovative approaches to overcoming infrastructure barriers and supporting digital adoption in agriculture.
To drive the successful integration of digital solutions in Nigerian agriculture, it is imperative that all stakeholders; government agencies, technology providers, and the farming community collaborate and support this transformation. Government agencies should prioritise funding and policy support that fosters technological innovation, such as grants, subsidies, and infrastructure development. By creating favourable conditions for digital adoption, the government can facilitate a smoother transition for farmers. Technology providers, on the other hand, need to focus on developing user-friendly, affordable solutions tailored to the needs of small-scale farmers. Their role also involves providing comprehensive training and support to ensure that farmers can effectively utilise these tools.
Additionally, the farming community must be proactive in embracing digital solutions and participating in training programmes. Farmers should engage with available resources and advocate for the tools and support they need to enhance their operations. By building partnerships and sharing knowledge, farmers can collectively advance digital adoption and benefit from improved productivity and market access. Encouraging open dialogue and cooperation among these stakeholders will be crucial for overcoming barriers and realising the full potential of digital transformation in agriculture.
Shuaib S. Agaka, a tech journalist, writes from Kano.
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Transforming Nigerian Agriculture through Tech Ecosystem By Shuaib S. Agaka
The Director General of National Information Technology Development Agency (NITDA), Kashifu Inuwa has recently highlighted the game-changing potential of emerging technologies like AI, IoT, and blockchain in transforming Nigeria’s agricultural sector.
Mr. Kashifu disclosed this recently during the launching of the Survey on Digitization of Supply-Chain in Small-Scale Nigerian Farms Project, a collaborative effort between AGROVESTO, NITDA, Office for Nigerian Digital Innovation (ONDI), Japan International Cooperation Agency (JICA), and Federal Ministry of Agriculture and Food Security (FMAFS).
The DG, represented by Engr. Salisu Kaka, emphasized that these innovations can revolutionize farming practices, enhance food security, and address long-standing challenges faced by Nigerian farmers.
The initiative aims to harness the power of technology to drive sustainable agricultural growth and improve the livelihoods of small-scale farmers in Nigeria.
Small-scale farming is a vital component of Nigeria’s agricultural landscape, playing a central role in the nation’s economy and food security. This sector is the backbone for millions of rural households, providing employment and sustenance. Small-scale farmers contribute significantly to food production, growing a variety of crops and raising livestock that meet local dietary needs and support domestic markets. Their contributions are crucial for ensuring food availability and stability, especially in regions where large-scale commercial farming is less prevalent.
Despite their importance, small-scale farmers in Nigeria face numerous challenges, that can be easily solved using technological solutions. Even though technological solutions offer overwhelming benefits, however, there are a few problems associated with the adoption of these technological solutions by the farmers, and these call for an address for the growth of the national economy.
One of these arguments is the high initial cost of technological tools. Implementing advanced tools such as precision agriculture systems, data analytics platforms, and automated machinery can require substantial financial investment. For many small-scale farmers, these costs seem huge, especially when budgets are tight and immediate returns on investment are uncertain.
However, it should be highlighted that while the initial costs of digital tools can be significant, it is important to consider the long-term savings and return on investment they offer. Digital technologies can lead to increased efficiency, higher yields, and reduced waste, all of which contribute to greater profitability over time. The improvements in productivity and efficiency can quickly offset the initial expenditure.
Moreover, various funding and support programs are available to help offset the costs of adopting digital technologies. Government grants, subsidies, and low-interest loans are often offered to encourage technological innovation in agriculture. International organizations and non-profits also provide financial assistance and technical support to small-scale farmers. These resources can help ease the financial burden and make the transition to digital tools more feasible.
Another way to mitigate high costs is through collaborative models such as farmer cooperatives. By pooling resources, small-scale farmers can collectively invest in digital tools and share the benefits. This approach not only reduces individual costs but also fosters knowledge sharing and collective problem-solving. Cooperatives can also negotiate better deals and access bulk-purchasing discounts, further lowering the financial impact.
It should be noted that the long-term benefits of digital technologies often outweigh the initial costs. The increased efficiency, reduced waste, and better market access that digital tools provide can lead to substantial economic gains. When viewed as an investment in future productivity and profitability, the initial expense becomes a manageable and worthwhile investment.
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Another argument against the adoption of digital technologies in agriculture is that many farmers may struggle to use technologies effectively due to limited technological literacy.
To address technological literacy issues, it is crucial to invest in comprehensive training and support programs. The programs should be tailored to the specific needs of farmers, providing hands-on instruction and practical guidance on using digital tools. Effective training can help farmers build confidence and competence in using new technologies, making the transition smoother and more successful.
Numerous successful digital literacy initiatives provide a model for overcoming this barrier. For instance, organizations like Digital Green and various agricultural extension services have implemented training programs that effectively educate farmers on using technology. These programs often include workshops, field demonstrations, and ongoing support, helping farmers to integrate digital tools into their operations successfully.
Additionally, community-based support networks and peer-to-peer learning can also enhance technological literacy. By fostering a culture of collaboration and knowledge sharing among farmers, these networks can facilitate the exchange of practical tips and troubleshooting advice. Experienced users can mentor others, helping to spread technological proficiency and build confidence across the farming community.
Another concern is that infrastructure challenges, such as limited internet and electricity access in rural areas, are significant barriers to the adoption of digital technologies in agriculture. Many rural regions in Nigeria face unreliable electricity and poor internet connectivity, which can make it difficult for farmers to use digital tools effectively.
Despite these challenges, there have been notable improvements in infrastructure that support digital adoption. Mobile-based applications that function well with lower connectivity levels can offer valuable services even in areas with limited internet access.
Also, solar-powered solutions are also emerging as a practical answer to electricity challenges in rural areas. Solar panels and battery storage systems provide a reliable and sustainable source of power, enabling farmers to use digital tools and technologies regardless of local grid reliability.
Importantly, partnerships between technology providers, government agencies, and local communities can help address infrastructure challenges. Collaborative efforts can lead to the development of tailored solutions that meet the specific needs of rural areas. By working together, stakeholders can create innovative approaches to overcoming infrastructure barriers and supporting digital adoption in agriculture.
To drive the successful integration of digital solutions in Nigerian agriculture, it is imperative that all stakeholders; government agencies, technology providers, and the farming community collaborate and support this transformation. Government agencies should prioritize funding and policy support that fosters technological innovation, such as grants, subsidies, and infrastructure development. By creating favorable conditions for digital adoption, the government can facilitate a smoother transition for farmers. Technology providers, on the other hand, need to focus on developing user-friendly, affordable solutions tailored to the needs of small-scale farmers. Their role also involves providing comprehensive training and support to ensure that farmers can effectively utilize these tools.
Additionally, the farming community must be proactive in embracing digital solutions and participating in training programs. Farmers should engage with available resources and advocate for the tools and support they need to enhance their operations. By building partnerships and sharing knowledge, farmers can collectively advance digital adoption and benefit from improved productivity and market access. Encouraging open dialogue and cooperation among these stakeholders will be crucial for overcoming barriers and realizing the full potential of digital transformation in agriculture.
Shuaib S. Agaka is Tech Journalist and writes from PRNigeria Centre Kano
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